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This web site states the following, "Whats Wrong With Your Water? Whatever is wrong with your water,." Our analyzers noticed that the web site also stated " We have the products to take care of it." The Website also said " Home of the 7-Year Worry Free Warranty, includes all parts and labor. Seven years of no-hassle protection from Glaser Softwater. Ask for details about your purchase. Get a FREE water test! Whats wrong with your water? You can find out for FREE with a water test from Glaser Softwater. Your family deserves pure drinking water - free of contaminants and odor." The website's header had softwater as the most important optimized keyword. It is followed by water softeners, residential water, and home water which isn't as ranked as highly as softwater. The next words glasersoftwater.com uses is rusty water. rust remover was included and might not be understood by web crawlers.